THINK BIG- On Campus Event 1

The THINK BIG Innovation & Media featuring Deborah Acklin, the president of WQED and Diane Block, the co-publisher of the Post-Gazette. The moderator for this was Lauren Head; she asked the two panelists about four or five questions about how they are media is changing and affecting their business. It was very interesting to listen to how media is affecting a newspaper company, being that it was an old form a media. They what each of their companies is doing to adapt to the new technologies to keep up with business. I noticed that it related to convergence culture even in business because these companies had to learn to how to reach out to different audiences through different forms of media. One of the major things that struck me when I was listening to them speak was when they talked about social networking. Diana Block said that "social networking is changing communications," by breaking the borders of geography. I never looked at social media that way before and it was interesting to here Facebook and Twitter being used in that context before. Block said that she they are able to reach a more diverse amount of people which would help increase their audience which would increase sales. After attending this event, it really sparked my mind to think about how much influence entrepreneurship and media have to do with business.